Three Cheers for Cheerios Cereal

            There’s a huge war going on in state legislatures across America over making producers of the food we eat put the presence of genetically modified organisms (GMOs) on their food labels. Big agribusiness is spending mucho bucks to block this initiative yet millions of Americans are speaking up. You would think this is a David and Goliath story with Goliath about to take home all the marbles.

 But no. Despite the money and rhetoric flooding the legislatures, there is one card we consumers hold and that is our purchasing power. I’ve noticed our grocery stores are offering more and more organic choices and people are willing to pay a little more to avoid chemicals with every bite. General Mills got an earful when it claimed Cheerios was healthy and we said, in essence, not if it contains GMOs.

            Now General Mills is bringing out non GMO Cheerios – only the original formula, mind you. You know - the stuff we ate in the 50’s. Yum. Yum. Now we need to literally put our money where our mouth is.

            Personally, I say even if you HATE Cheerios buy a box of non GMO Cheerios anyway, even if you feed it to the birds.  If grocers can’t keep the stuff on the shelves, we consumers will have won a battle that no amount of agri- bucks could have purchased.

            It’s all about truth in labeling. Now, get out your cereal bowl and milk and eat your darn Cheerios.  This time they’re better for you than you think!