Three Cheers for Cheerios Cereal

            There’s a huge war going on in state legislatures across America over making producers of the food we eat put the presence of genetically modified organisms (GMOs) on their food labels. Big agribusiness is spending mucho bucks to block this initiative yet millions of Americans are speaking up. You would think this is a David and Goliath story with Goliath about to take home all the marbles.

 But no. Despite the money and rhetoric flooding the legislatures, there is one card we consumers hold and that is our purchasing power. I’ve noticed our grocery stores are offering more and more organic choices and people are willing to pay a little more to avoid chemicals with every bite. General Mills got an earful when it claimed Cheerios was healthy and we said, in essence, not if it contains GMOs.

            Now General Mills is bringing out non GMO Cheerios – only the original formula, mind you. You know - the stuff we ate in the 50’s. Yum. Yum. Now we need to literally put our money where our mouth is.

            Personally, I say even if you HATE Cheerios buy a box of non GMO Cheerios anyway, even if you feed it to the birds.  If grocers can’t keep the stuff on the shelves, we consumers will have won a battle that no amount of agri- bucks could have purchased.

            It’s all about truth in labeling. Now, get out your cereal bowl and milk and eat your darn Cheerios.  This time they’re better for you than you think!

What's in a Label?

                I don’t think this story will ever make the national news, even though the issue effects  every man, woman and child in America. I wouldn’t have a clue about it if my son and daughter-in-law weren’t farmers and committed to the principles of naturally grown, pesticide and chemical free crop management. I listen to son John’s description of caring for the soil, using natural unmodified seeds and pest control that balances nature without poisoning it, and wonder why farmers would do anything else.

                Well, there’s lots of reason why not and I don’t plan to go into them. I just want to share two things with you.

                The first is a website I came across that I think is very informative if you wonder what I’m writing about  or are concerned about consuming genetically modified organisms  (GMOs) in your food (along with other goodies like Bt, Roundup, hormones and antibiotics). Visit www.earthopensource.com... and that’s all I’m going to say about that.

                Here’s the news you won’t hear. Because California uses initiatives to make laws rather than rely on legislators to introduce them, the regulation to make food producers add “GMO” or “Non-GMO” to food labels is currently up for vote by the people of California.  According to the polls, the majority of Americans, when given the choice, would choose NOT to consume food with GMO ingredients.  Agribusiness in America uses GMOs in food production so much that adding GMO on labels would be devastating to the industry. If California approves GMO labeling, making labels to comply with the new regulation for the California market alone would be prohibitive; most likely the labels will be uniform across America. And how will that affect sales in the U.S.?

                You would think Big Brother would be behind this labeling movement. It seems to me, Big Brother is into banning things (as in New York City vs  giant Coke beverages) and not into  truth in labeling so Americans (who apparently are too stupid to decide anything on their own) can choose not to become lab rats for big business and decide for themselves what to consume.

                Here’s your power. First, if you think I’m on a rant and just full of it, ignore me. But if you wish to have choice about what you put in your body, download the free app from Apple:  ShopNoGMO or visit  www.nonGMOshopping to download the shopping guides .

                Law of supply and demand rules - despite lobbyists, legislators, or courts. In the end, you get what you are willing to buy. You rule!